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PressBox News

  • 5% of CTV Ad Impressions Incorrectly Labelled

    News

    A new analysis of more than 11 million ad impressions from 51Degrees, has revealed that nearly 5% of inventory sold as CTV is incorrectly labelled, artificially inflating the value of lower priced digital ad space.  Whether through fraud or accident, [...]

  • DV Launches Ask Neura: Expanding Natural-Language Access to Media Intelligence

    News

    DoubleVerify, the leading software platform to verify media quality, optimise advertising performance, and prove campaign outcomes, announced Ask Neura, a new conversational AI experience built directly into DV Pinnacle®, enabling advertisers and agencies to interact with DV data and insights [...]

  • Overwolf Ads Launches In-Game Audience Map

    News

    Overwolf Ads, a global owned-and-operated gaming media platform, today (17th September, 2026) announced the launch of In-Game Audience Map, the industry’s only media planning tool that enables advertisers to identify exactly where their target audiences play across more than 5,000 [...]

  • IAB Europe Advances In-Store & Travel Media Measurement with New Proposals Open for Public Comment

    News

    IAB Europe has today (17th September, 2026 ) opened two new Commerce Media measurement standards documents for public comment. The documents advance that work by bringing greater consistency and transparency to measurement across in-store Retail Media and the growing Travel [...]

  • Pubstack Appoints AI & Ad Tech Veteran Yann Stadnicki as Chief Technology Officer

    News

    Former Microsoft Research and Criteo technology leader brings deep expertise in AI, machine learning and large-scale systems as Pubstack accelerates Spark, the product at the heart of its Supply Intelligence vision. Pubstack, the Supply Intelligence platform for digital publishers, today (17th [...]

  • Concord Gives Brands More Control to AI Media Buying

    News

    Today (17th September, 2026), Concord announced new capabilities designed to help brands make every media campaign smarter, more consistent, and easier to control.  Brands already know how their media should be bought: budgets, naming, targeting, brand safety, approvals, and reporting. The [...]

  • Brand Metrics Reveals Its Biggest Platform Investment Yet

    News

    Brand lift measurement specialist Brand Metrics is today (16th September, 2026) revealing the most significant period of platform investment in the company's history: the work has been underway for months and includes a rebuilt data collection infrastructure that has already [...]

  • Havas Play Taps iion for New Playable Advertising Offering Across ANZ & APAC

    News

    Havas Play, Havas' culture-first agency network specialising in sport, entertainment, gaming, and fandom, has partnered with gaming advertising platform iion to give brands across ANZ and APAC a faster way to create and deploy interactive, playable advertising across gaming, digital, [...]

  • Thrad Launches Self-Serve DSP Giving Marketers Direct Access to Advertising Inside LLMs

    News

    Thrad, the leading advertising platform for AI conversations, today (15th September, 2026) announced the launch of its self-serve platform, enabling marketers to create and launch campaigns inside large language models. The launch gives marketers a direct way to advertise products in [...]

  • Global Chief Commercial Officer Mike Gordon to Step Down in 2027

    News

    Global, the Media and Entertainment group, today (15th September, 2026) announced that its chief commercial officer, Mike Gordon, is stepping down from the role in 2027 after 18 years at the media group. He will remain on the Global Board [...]

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