PressBox News

• Intent IQ Helps The Independent Increase Revenue by Nearly 30% Across ID-less Inventory

  2 days ago News

  

  Intent IQ, a leader in identity resolution, today (29th October, 2026) announced results from its partnership with The Independent, a leading international digital news publisher. Using Intent IQ's Bid Enhancement solution, The Independent increased revenue by nearly 30%, CPMs by [...]

• Chilling New Halloween Campaign From Cheetos Makes All-Time Top 10 Scariest Ads

  2 days ago News

  

  A new Halloween campaign for Cheetos is one of the top 10 scariest ads of all time, according to new data from DAIVID, the creative and media intelligence engine. "Man At The Bottom Of The Bag", which features a woman being [...]

• VIOOH Partners with Adams Outdoor to Expand Programmatic Access to Digital Billboards Across the US

  2 days ago News

  

  Today, (29th October, 2026) VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Adams Outdoor Advertising, one of the nation's largest out-of-home media companies, expanding programmatic access to premium digital billboard inventory across the United [...]

• Financial Times Recognises Tappx for Sustained Growth in Europe

  2 days ago News

  

  Tappx, a leading ad tech company offering multi-platform digital advertising solutions, ranks first among Spanish companies and third Europe-wide in the Advertising & Marketing category of Europe’s Long-Term Growth Champions 2027, a list prepared by the Financial Times in collaboration [...]

• Fortune Greece 40 Under 40 for 2026: Markapp's Sotiris Oikonomou

  2 days ago News

  

  Fortune Greece has named Sotiris Oikonomou, founder and managing director of MarkApp, to its 40 Under 40 list for 2026, the magazine’s annual selection of the new generation of Greek business leadership. The recognition arrives in the same month that VideoWeek’s [...]

• Taboola Brings DeeperDive Answer Engine to Motorola Smartphones

  3 days ago News

  

  Taboola, today (28th October, 2026) announced an industry-first partnership with Motorola, one of the world’s leading smartphone manufacturers, to bring Taboola’s DeeperDive answer engine directly to select moto g smartphones in the coming months. Through the partnership, Motorola will become the [...]

• Cocie AI Launches Show-Level CTV Deals on Google DV360

  3 days ago News

  

  Cocie AI, the contextual intelligence layer for connected TV, today (28th October, 2026) announced that its curated CTV deal packages are now available directly in Google Display & Video 360 (DV360), through its exclusive SSP partnerships. The packages give programmatic buyers [...]

• Adform’s MCP Server Transforms Workflows for Omnicom Media & Publicis

  3 days ago News

  

  Adform, the integrated advertising platform, today (28th October, 2026) shares highly positive results from the live rollout of its Model Context Protocol (MCP) Server. Transforming how advertisers manage and optimise programmatic campaigns, the MCP Server is fundamentally changing how partners [...]

• Picnic launches Optimised PMPs, Bringing Placement-Level Quality into Bid Decisions

  3 days ago News

  

  Picnic, the inventory quality platform for digital advertising, has launched Optimised PMPs: private marketplace deals that use placement-level quality data to decide which impressions to bid on, and how much they are worth, to hit a specific campaign objective. Buyers choose [...]

• AudienceProject & xpln.ai Partner to Introduce Cross-Media Attentive Reach Measurement

  4 days ago News

  

  AudienceProject, a leading provider of independent cross-media measurement, has partnered with xpln.ai, the attention intelligence platform helping advertisers measure, understand, and optimise attention across media environments. Through the partnership, the two companies will provide customers with insights into their attentive [...]