PressBox News

• VIOOH Scales Agentic AI, Automating 100+ Premium DOOH Curated Campaign Briefs

  11 hours ago News

  

  Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, revealed at Cannes Lions 2026 that its new "Seller Agent" technology has successfully automated the creation of curated PMP deals in response to more than 100 premium deal package [...]

• DanAds & Sigma Software Bring Trusted Agentic AI to Advertising With the Launch of Sales Agent for Publishers

  1 day ago News

  

  DanAds, a global leader in self-serve advertising technology, and Sigma Software, a leading technology consulting and software engineering company, today (25th June, 2026) jointly announced the launch of the Sales Agent for Publishers, a new solution that enables trusted agentic [...]

• PubMatic & Abovomaxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe

  1 day ago News

  

  Dutch independent agency Abovomaxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic. Traditional programmatic campaign management requires manual coordination, from brief to setup to optimisation. This [...]

• As Prime Day 2026 Moves Shopping Into AI Assistants, Thrad Connects Brands to the Conversation

  1 day ago News

  

  Thrad, the AI-native advertising infrastructure platform, is enabling brands to reach shoppers inside AI conversations as Amazon’s Prime Day 2026 gets underway. The four-day event, which runs from 23rd to 26th June, arrives at a moment when a growing share [...]

• Locala Unveils Omni Planner & Planning Agents in Malaysia

  1 day ago News

  

  Locala, a global leader in omnichannel advertising solutions, has officially announced the concurrent Malaysian launch of its revolutionary Omni Planner platform and its next-generation Planning Agents tool. Unveiled during an exclusive executive briefing segment titled "One Brand, Multiple Realities: Mastering Localised [...]

• Mediterranean Hub Arrives in Cannes with EscalaX

  1 day ago News

  

  EscalaX, a company specialised in digital advertising solutions and programmatic technology, continues to strengthen its international positioning by supporting initiatives that foster networking and create business opportunities within the ad tech industry. In this context, the company served as the main [...]

• AdPlayer.Pro Gains Google Ad Manager Technology Partner Status

  1 day ago News

  

  AdPlayer.Pro, a global provider of SaaS video ad technology, has been officially certified as a Technology Partner under Google's Ad Manager Technology Partner Programme, confirming that its video ad player solution meets the program's technical compliance standards. According to the company's [...]

• GSTV Selects Shinka as Its Mediation Layer to Power Omnichannel Programmatic Connectivity

  2 days ago News

  

  GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today (24th June, 2026) announced it has selected Shinka, the truly independent, global mediation layer that is agnostic to demand [...]

• Broadsign & Mirakl Ads Announce Strategic Partnership to Unify Online & In-Store Retail Media

  2 days ago News

  

  During the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetising out-of-home (OOH) media, announced a strategic partnership that bridges the gap between digital retail [...]

• OpenX Launches AI-Powered Media Decisioning Suite, OpenX IQ

  2 days ago News

  

  OpenX, The Intelligent SSP, announced the launch of OpenX IQ, a suite of proprietary AI and machine learning capabilities to give buyers greater quality, control, and performance across every stage of the media workflow.  OpenX IQ introduces an intelligence-driven approach to [...]