Latest Stories

• ExchangeWire on Amazon's MCP, ChatGPT Advertising, and YouTube Vs. TV Viewing

  2 days ago Podcast

  

  The ExchangeWire team discuss Amazon Ads' MCP, OpenAI's minimum spend for ChatGPT advertising, and Google's "cease and desist" letter to Kantar Media.

• The Stack: Ad Markets Accelerate

  2 days ago News

  

  This week’s developments highlighted a widening gap between regulatory pressure and rapid innovation, as Big Tech faced renewed antitrust challenges...

• Digest: DOJ Appeals Google Search Monopoly Ruling; WeChat Blocks Tencent AI Chatbot Giveaway; Netflix and Warner Bros Struggle on Merger

  3 days ago News

  

  In today’s Digest, we cover the DOJ appealing the Google search monopoly ruling, WeChat blocking a Tencent AI chatbot giveaway, and Netflix and Warner Bros struggling over a potential merger.

• Advertising, the 'Medium-Old' and the Smell of Gen Z Spirit...

  4 days ago News

  

  Sorry, kids, Shirley's column this week is all about the over-40s. Is advertising missing a trick in focusing on youth?

• Digest: Amazon Opens Ad Stack to AI Agents; Uber Returns to Asia via Macau; Publicis Groupe Ends 2025 on a High

  4 days ago News

  

  In today’s Digest, we look at Amazon opening its ad stack to AI agents, Uber returning to Asia via Macau, and Publicis Groupe ending 2025 on a high.

• “Agility is at the Heart of the Indie Model”: Femi Taiwo, Assembly Global

  4 days ago News

  

  In this Q&A, Femi Taiwo, managing director at Assembly Global in MENA, shares his perspective on the evolving independent agency landscape...

• Digest: OpenAI Sets $200,000 Spend for ChatGPT Ads; Alibaba’s Qwen Heats Up for Spring Festival; Could UK Fully Shift to Internet TV in 2030s?

  5 days ago News

  

  In today’s Digest, we cover OpenAI setting a $200,000 minimum spend for ChatGPT advertising, Alibaba’s Qwen heating up the AI app race, and Sky research suggesting the UK could fully shift to internet TV in the 2030s.

• Aceex's Dariia Kutsopal on Ad Tech Challenges, Maintaining Stable Performance, and Tougher Privacy Regulations

  6 days ago News

  

  Dariia Kutsopal of Aceex looks at the biggest current challenges for ad tech companies, from privacy regulations to signal loss and measurement... Aceex AceeX is an ad tech platform that connects publishers and advertisers for seamless, transparent, and effective ad trading. Our [...]

• Digest: IAB Forecasts 9.5% US Ad Spend Growth; OpenAI Eyes $40bn Funding; Nine Sells 2GB & 3AW to Arthur Laundy

  6 days ago News

  

  In today’s Digest, we cover the IAB forecasting 9.5% US ad spend growth in 2026 driven by digital and agentic AI, OpenAI eyeing USD$40bn (£29.6bn) in funding from Nvidia, Amazon, and Microsoft, as well as  Nine selling 2GB and 3AW [...]

• Publicis Media’s Mazen Mroueh on Retail Media and Orchestration in MENA

  1 week ago Podcast

  

  Publicis Media's Mazen Mroueh joins ExchangeWire CEO Rachel Smith to discuss the new phase of retail media, focusing on the MENA region.