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Are you Ad Tech Personality of the Year...?
Thinking of entering Ad Tech Personality of the Year or Ad Tech Rising Star? We spoke to last year's big winners about what it meant to them...
Nielsen and DoubleVerify: Ad Tech's Ultimate Super Signal Aggregator?
Ciaran O'Kane dusts off his pencil and sketches out what the newly-combined Nielsen and DoubleVerify means for the ad tech industry...
Digest: French Publishers Cry Foul Over Google AI Summaries; Perplexity Moves to Block Time's Ads
In today's Digest, we discuss French publishers taking Google to the competition regulator over AI Overviews, Perplexity moving to block Time's ads aimed at AI agents, and Disney+ and Hulu adding iHeartMedia video podcasts as streaming platforms race into the [...]
Ciaran O'Kane on Nielsen Acquiring DoubleVerify
Ciaran O'Kane joins John Still to discuss Nielsen's acquisition of DoubleVerify and what it means for industry measurement and verification.
Digest: Big Tech Faces Wave of Social Media Addiction Lawsuits; YouTube Raises Bar for Creators
In today's Digest, we discuss an appeals court allowing thousands of addiction lawsuits against Meta, Google, TikTok and Snap to proceed, YouTube raising the bar for creators to join its monetisation program, and Alibaba testing paid tiers for its Qwen [...]
Europe, Croissants and 1,741 Consent Partners
In this week's column, Shirley Marschall looks at GDPR, red shoes and the most annoying thing Europe ever came up with...
Why True Agentic Commerce Relies on Responsible Guardrails
Angus Dowie, ADvendio, looks at why an intelligent guardrail engine is essential as commerce enters its agentic era...
The 123-Year-Old Media Strategy That Everyone Should be Copying
In his first column for ExchangeWire, Mimmo Palmieri of MIMMS looks at why the Tour de France shows that a lot of good can come from an uphill struggle…
Digest: Meta Hit With Additional $567m Child Safety Penalty; Burnham Fast-Tracks Subscription Trap Crackdown
In today's Digest, we discuss a New Mexico judge ordering Meta to pay an additional USD$567m (£419.5m) over child safety issues, Burnham fast-tracking subscription trap crackdown as cost-of-living tour begins, and YouTube extending its shopping affiliate program to UK creators.
Digest: Nielsen to Acquire DoubleVerify; eBay Leans Into Live Shopping
In today's Digest, we discuss Nielsen acquiring DoubleVerify in a $2.15 billion deal, eBay leaning into live shopping as it chases Whatnot and TikTok Shop, and AANA and ADMA merging to form the new Marketing Association of Australia.
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Are you Ad Tech Personality of the Year...? -
Nielsen and DoubleVerify: Ad Tech's Ultimate Super Signal Aggregator? -
Digest: French Publishers Cry Foul Over Google AI Summaries; Perplexity Moves to Block Time's Ads -
Digest: Big Tech Faces Wave of Social Media Addiction Lawsuits; YouTube Raises Bar for Creators -
Europe, Croissants and 1,741 Consent Partners
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