Latest Stories

• OpenX APAC MD Mitchell Greenway Appointed Chair of the IAB Executive Technology Council

  2 days ago News

  

  IAB Australia announced today (10th July, 2025) that Mitchell Greenway, managing director APAC at OpenX, has been appointed as the Chair of its Executive Technology Council (ETC) and now becomes the ETC representative on the IAB Australia board. Greenway replaces [...]

• Attekmi Solutions Updates: Enhanced Efficiency & Greater Flexibility

  2 days ago News

  

  Attekmi, an ad tech company offering a range of ad exchange solutions and ad tech and ad ops services, has introduced a set of platform updates that aim to increase both efficiency and user experience. Prioritising partners’ feedback, Attekmi continuously works [...]

• Covatic Enhances Platform with New Contextual Event Feature

  2 days ago News

  

  Covatic, a leader in privacy-first audience solutions, today (July 11th, 2025) announced Contextual Event Traits, a powerful new enhancement to its platform designed to give publishers, media owners, and marketers unprecedented precision and flexibility in audience segmentation.  This feature enables publishers [...]

• The Stack: Shifting Priorities and Mounting Pressures

  2 days ago News

  

  This week, trust takes centre stage in business strategy, while marketers, tech giants, and newsrooms navigate growing pressures around regulation and AI. In today’s Madtech Daily, we discuss WPP appointing Cindy Rose as CEO, OpenAI entering browser market to challenge [...]

• Ella Britton of Mediaplus UK on Channel 4's AI Ad, BBC's US Approach and NHS's Less Healthy Foods Rules

  2 days ago Podcast

  

  On this week's MadTech Podcast, ExchangeWire's John Still and Mat Broughton are joined by Ella Britton, Strategy Director and Head of Creative Planning at Mediaplus UK. Tune in as they discuss Channel 4's AI ad innovation, BBC's potential move to charge [...]

• 'Agility and Impact': the Biggest Current Opportunities in Audio

  3 days ago News

  

  From podcasts to music streaming services and smart speakers, audio content is experiencing a resurgence - bringing with it new opportunities for brands to connect with audiences in a more personal and immersive way... Aceex AceeX is an ad tech platform that [...]

• StackAdapt Launches AI-Powered Assistant Ivy™ for Faster Data-Driven Decisions

  3 days ago News

  

  StackAdapt, the leading technology company in advertising and marketing, today (10th July, 2025) announced the launch of Ivy™, a new in-platform AI assistant designed to help agencies and brands make faster, precise decisions across the campaign lifecycle. With AI at its [...]

• AdPlayer.Pro mejora su servidor de publicidad en vídeo con capacidades avanzadas de integración S2S

  3 days ago News

  

  AdPlayer.Pro, el proveedor global de tecnologías publicitarias en vídeo SaaS, ha lanzado nuevas funciones de integración servidor a servidor (S2S) dentro de su servidor de publicidad en vídeo, expandiendo significativamente su infraestructura para una distribución de publicidad más escalable y [...]

• AdPlayer.Pro SaaS Video Ad Tech Provider Enhances Video Ad Server with High-End S2S Integration Capabilities

  3 days ago News

  

  AdPlayer.Pro, a global provider of SaaS video ad tech solutions, has released a suite of new server-to-server integration features within its core video ad serving stack, significantly expanding its infrastructure for scalable and efficient ad delivery. According to the company’s announcement, [...]

• Digest: WPP Cuts Outlook After Client Losses; Trust Ranked Key Business Driver by IPA

  3 days ago News

  

  In today’s Digest, we discuss WPP cutting outlook after client losses, Seedtag appointing Brian Gleason as CEO, and trust being ranked key business driver. WPP Cuts Outlook After Client Losses WPP has cut its full-year profit outlook following a sharp slowdown in [...]