Latest Stories

• What does Google’s AI Mode Mean for the Ad Industry? 

  16 hours ago News

  

  Google's rollout of AI Mode marks another momentous change in the search landscape. What does the update mean for members of the ad industry? Last week, Google announced another momentous change to its crown jewel, Google Search, with the rollout [...]

• AdPlayer.Pro anuncia sus resultados del primer trimestre de 2025

  18 hours ago News

  

  AdPlayer.Pro, el proveedor internacional de tecnologías avanzadas de publicidad en vídeo digital, ha publicado sus resultados del primer trimestre de 2025, donde informa sobre las principales actualizaciones de producto realizadas en los primeros meses de 2025 y revela algunos de [...]

• IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

  18 hours ago News

  

  IAB Europe has announced the official launch of its Retail Media Certification Programme for retailers, following a successful initial pilot phase. This first-of-its-kind initiative aims to set a new standard for transparency, consistency, and accountability in Retail Media measurement across [...]

• MGID Partners with Digiseg to Enhance Privacy-First Audience Targeting Across Global Markets

  19 hours ago News

  

  MGID, the global advertising platform, has announced a new partnership with Digiseg, a privacy-focused data provider, to integrate household-based targeting into MGID’s platform. The collaboration enables advertisers in the US, India, and several European markets—including Germany, Greece, Poland, Turkey, and [...]

• Maximise Reach & Privacy for Podcast & Mobile Audio Advertising with AdTonos & NumberEight

  19 hours ago News

  

  In a significant step forward for digital audio advertising, AdTonos and NumberEight are thrilled to announce a new partnership that redefines targeted advertising in podcasts and mobile audio.  This collaboration marries AdTonos' unparalleled ad-serving technology, connecting ad buyers with audiences across [...]

• AdPlayer.Pro SaaS Video Ad Tech Company Reports Q1 2025 Results

  20 hours ago News

  

  AdPlayer.Pro, an international provider of advanced digital video advertising technologies, has released the company’s Q1 2025 results, reporting major product upgrades in the first months of 2025 and revealing some of its plans for Q2 2025.  Namely, according to the announcement, [...]

• Digest: Meta’s FTC Antitrust Trial Draws to a Close; YouTube Tops TV Viewing; Temu-owner PDD Holdings Sees Income Drop

  22 hours ago News

  

  In today’s Digest, we look at Meta’s FTC antitrust trial drawing to a close, PDD Holdings’ income dropping amid price wars and tariffs, and YouTube topping TV viewing among media companies for the third month in a row. Meta Awaits Ruling [...]

• Made for Ignoring: Why Optimisation Is Killing Advertising’s Soul

  2 days ago News

  

  Shirley Marschall examines how optimisation is affecting advertising. Have we optimised into oblivion? Remember that banner ad that made you laugh? The pre-roll that really resonated with you (or at least didn’t make you skip immediately)? The Instagram ad you [...]

• Taboola Named One of Sunday Times’ Best Places to Work 2025

  2 days ago News

  

  Taboola, a global leader in delivering performance at scale for advertisers, has been recognised on the esteemed Sunday Times Best Places to Work 2025 list. Taboola was named as one of the UK’s best medium-sized places to work, with particular acknowledgement [...]

• Digest: RedBird to Acquire Telegraph; European Alliances and Copyright Challenges in the UK AI Sector 

  2 days ago News

  

  In today’s digest, we look at RedBird’s agreement to acquire the Telegraph newspaper group, the latest in the UK's AI sector, and Alibaba's Taobao Instant Commerce Portal surpassing 40 million daily orders. RedBird to Acquire Telegraph A consortium led by RedBird Capital [...]