Latest Stories

• TBWA/MCR on Charity Advertising and Connecting with Consumers through Humour 

  1 day ago Podcast

  

  In this podcast special, we’re joined by executive creative directors Lisa Nichols and Gary Fawcett, and senior planner Emily Adams at TBWA/MCR to discuss a campaign created for Blesma, a charity which raises money for limbless veterans.  They expand on the [...]

• The Stack: Omnicom Acquisition Rocks Industry; TikTok’s Last Hope to Beat US Ban 

  2 days ago News

  

  This week on The Stack: Omnicom Acquisition Rocks Industry; TikTok’s Last Hope to Beat US Ban; Today's MadTech Daily Undoubtedly, the biggest news of the week for the ad tech industry was Omnicom’s acquisition of Interpublic Group. The deal was [...]

• Nexxen Reports CTV Growth in EMEA, Further Expands U.K. Teams

  2 days ago News

  

  Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (December 12th, 2024) announced significant growth in CTV revenue across EMEA, as well as the enhancement of its business development and regional sales teams [...]

• The GumGum Platform™ Achieves Global SOC 2 Compliance

  3 days ago News

  

  GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for the GumGum Platform™ and its core offerings — GumGum Contextual, GumGum Attention, and [...]

• "Data should always be in service of delivering better outcomes.": Q&A with Vincent Niou, Skeleton Key

  3 days ago News

  

  Accompanying the launch of The State of Data and Tech Maturity for Brands in APAC, we speak to Vincent Niou, founder of Skeleton Key to discuss key findings from the report, how brands can take action upon these insights, and [...]

• Skyscanner Launches Advertising Platform; Over 1bn Hours of YouTube Streamed Daily on TV; Apple Rolls Out ChatGPT Integration  

  3 days ago News

  

  News in brief: Skyscanner Launches Advertising Platform; Over 1 Billion Hours of YouTube Content Streamed Daily on TV; Apple Rolls Out ChatGPT Integration   Skyscanner Launches Advertising Platform Skyscanner is the latest company to announce the launch of an advertising platform. With the [...]

• ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic

  3 days ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity provider for digital advertising, today (December 11th, 2024) announced a solution to expand reach even in traditionally unaddressable environments such as Safari, Firefox, and [...]

• LoopMe Acquires Chartboost from Zynga

  3 days ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, has announced its acquisition of mobile advertising and monetisation platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software.  Financial details of [...]

• Nemlig.com Transforms Their Retail Media Tech Stack with Nexta Ad Manager

  3 days ago News

  

  Nemlig.com, Denmark’s leading online grocery retailer, just announced a retail media tech stack upgrade from Citrus Ads to a solution combining Adform with Nexta Ad Manager's self-service capabilities.  Adform provides the technology for scalable ad delivery, while Nexta Ad Manager alleviates [...]

• 2025 Predictions: Innovation

  3 days ago News

  

  As we move towards 2025, the pace of innovation across the media and ad tech industries is accelerating. From artificial intelligence to CTV, these innovations present both opportunities and challenges.  Emerging technologies such as generative AI are reshaping content creation and [...]