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ExchangeWire's Ad Tech Quiz: Apple's Block List, ChatGPT Ads and the SPUR Coalition
In this ExchangeWire Quiz, John Still and Lindsay Rowntree guess vendors on Apple's block list, ChatGPT Ads revenue, and new SPUR membership.
“The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH.”: James Power, Broadsign
We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…
The Stack: AI, Ad Spend & Agency Shifts
This week, AI advertising took another step towards becoming a mainstream media channel, while mixed spending signals and agency growth. In today’s MadTech Daily, we discuss United reorganising its advertising business to support its tech push, WARC tracking shifts in [...]
Apple vs AdTech: The Industry Is Losing an Argument It Should Be Winning
Columnist Paul Evans looks at Apple’s battle with ad tech, and the ramifications for the industry…
IPA Bellwether Q3 2026: What the Industry Thinks
We asked industry figures for their reaction to the latest IPA Bellwether findings and what they mean for the months ahead…
Digest: Netflix Cuts 6%of Staff; UK Marketing Budgets Hit a Two-Year High in Q3
All today's ad tech news: Netflix cuts around 6% of its workforce, UK marketing budgets hit a two-year high in Q3 and more...
Just in Case: Packing for Q4
In her latest column, Shirley Marschall looks at the pitfalls of planning, and the rush to get Q4 right...
Digest: Apple Wins Early Access to OpenAI Evidence; Tencent Raises $5.7bn in Bond Sale
In today’s Digest, we discuss Apple winning fast-track access to OpenAI evidence in its trade secrets fight, Tencent raising $5.7bn through bond sales despite concerns over AI spending, and ITV’s generative AI ad tool attracting 16 first-time TV advertisers in [...]
Publicis Q3 Growth Accelerates; NYT Joins Publisher AI Coalition SPUR
In today’s ExchangeWire news digest: Publicis says it is taking market share as growth picks up in Q3; The New York Times is among more than 40 new members of the SPUR AI licensing coalition; and YouTube brings its AI [...]
Why Agentic Advertising Execution Demands Commercial Controls
Julian Ahrends, CTO of Advendio, looks at the operational gaps that the industry's execution layer must bridge, and why speed without control is a liability...
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“The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH.”: James Power, Broadsign -
The Stack: AI, Ad Spend & Agency Shifts -
Apple vs AdTech: The Industry Is Losing an Argument It Should Be Winning -
IPA Bellwether Q3 2026: What the Industry Thinks -
Digest: Netflix Cuts 6%of Staff; UK Marketing Budgets Hit a Two-Year High in Q3
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