Latest Stories

• The Stack: Advertising's Next Chapter 

  1 day ago News

  

  This week, the advertising industry saw major shifts in investment, competition and media buying, as Big Tech earnings revealed the growing cost of AI ambitions and advertising platforms continued to expand their commercial reach. In today’s MadTech Daily, we discuss [...]

• ExchangeWire’s Ad Tech Quiz: Google Search, Disney+, and DoorDash Acquiring Instacart

  1 day ago Podcast

  

  In this ExchangeWire quiz, John Still and Rachel Smith guess Google's search ad revenue, Disney+ partnerships, and DoorDash's Instacart deal.

• Buying Sales or Renting Them: How Much of 11.11 is Incremental?

  2 days ago News

  

  Charlotte Mceleny looks at the 11:11, or Singles Day, shopping phenomenon, and the impact of ad tech on proceedings…

• Digest: OpenAI Brings ChatGPT Ads to Programmatic Buyers; Brave Faces Publisher Lawsuit Over AI Scraping

  2 days ago News

  

  In today’s ExchangeWire News Digest, we discuss OpenAI opening unsold ChatGPT ad space to programmatic buyers through Magnite and PubMatic, The New York Times and other publishers suing Brave over AI scraping and paywall bypass, and Deloitte finding that free-to-air [...]

• Digest: #AskForNews Campaign aims to Bring Advertisers Back to News; Chord buys Zenlytic in $5m all-stock deal

  3 days ago News

  

  In today’s ExchangeWire news digest: The News Alliance launches #AskForNews campaign to win back skittish advertisers, Chord buys Zenlytic in a $5m all-stock deal to add conversational analytics, and Apple beats estimates in John Ternus’s first earnings report as CEO, [...]

• You Can Put a Price on Privacy

  4 days ago News

  

  Julie Austin, chief commerce officer at VML, looks at the data value exchange, and if consumers are questioning whether they're receiving a fair share of what they help create…

• Digest: Amazon Ad Revenue Nears $20bn Per Quarter; Walmart Brings Shopper Data to Vibe’s CTV Platform  

  4 days ago News

  

  In today’s ExchangeWire news digest: Amazon’s ad revenue nears $20bn a quarter as it bets on an AI buying agent, Walmart brings its shopper data to Vibe’s self-serve CTV platform, and Reach titles suffer the steepest audience falls among the [...]

• Digest: Affle to Buy Perion; DoorDash Makes $17bn Offer for Instacart

  5 days ago News

  

  In today’s Digest, we cover Affle agreeing to acquire Perion in a USD$420m all-cash deal, DoorDash making a USD$17bn offer for Instacart in a grocery delivery mega-deal, and Alphabet shares falling 13% in a record USD$500bn rout as AI spending [...]

• The Stack: Ads & Acquisitions

  1 week ago News

  

  This week, the race to monetise AI gathered pace, with major technology and advertising players investing in new capabilities, expanding their businesses and rethinking the future of consumer relationships. In today’s MadTech Daily, we discuss Google generating $100bn in quarterly [...]

• ExchangeWire on Netflix Ad Suite, Meta's $25bn Fine, and Anthropic's New Consultancy

  1 week ago Podcast

  

  In this episode of The MadTech Podcast, ExchangeWire discuss Netflix Ad Suite updates, Meta's $25bn fine, and Anthropic's new consultancy.