PressBox News

• Proper Sports Media Invests in Pixels to Accelerate Creator Economy Solutions

  4 hours ago News

  

  Proper Sports Media, the sports division of Kipling House Investments, today (26th November, 2025) announces a strategic investment in and partnership with Pixels, a creator platform that deepens engagement with fans across TV, web and digital out-of-home. This investment will [...]

• IAB Europe Releases New Study on the Adoption of Addressability & Measurement Solutions Across Europe

  4 hours ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising industry, has today (26th November, 2025) released the first Pan-European Report on the Adoption of Addressability & Measurement Solutions, revealing how advertisers, agencies, publishers, and technology providers across Europe [...]

• Health & Beauty Tech Tops Buyers’ Wish Lists This Black Friday

  6 hours ago News

  

  Tech-based health and beauty products will be among the most popular purchases this winter retail season, according to data from Taboola’s marketing-commerce retail platform Connexity. Gadgets such as AI fitness mirrors, LED face masks, and sonic toothbrushes have experienced a huge [...]

• HBAgency Hires Laura Pes to Power Up Global Partnerships & Strategic Monetisation

  7 hours ago News

  

  HBAgency, an independent digital advertising company working with publishers across Europe and worldwide, announces the arrival of Laura Pes as network partner manager, marking a new step in strengthening its structure dedicated to managing and optimising partnerships globally. With extensive experience [...]

• Advertising in News Outperforms Other Environments, Marketers Say

  7 hours ago News

  

  DoubleVerify, a leading software platform to verify media quality and optimise ad performance, surveyed 1,970 marketers globally to explore their attitudes and investment decisions related to news content, and the majority of respondents reported that inventory in news environments outperforms [...]

• Teads Partners with XPLN.AI to Advance Attention Measurement

  9 hours ago News

  

  Teads, the omnichannel outcomes platform for the open internet, today (26th November, 2025) announced a strategic partnership with XPLN.AI, the ad attention measurement and optimisation technology company. The collaboration aims to advance attention as a core metric for media effectiveness, [...]

• HFSS Rules Take a Bite Out of Christmas Ads, Slashing Festive Cravings By 24%

  2 days ago News

  

  Are the new HFSS (High fat, salt, and sugar) rules taking a bite out of Christmas ads? New data from DAIVID suggests so, with this year’s festive campaigns 24% less likely to make festive shoppers’ mouths water than in 2024 [...]

• Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer

  2 days ago News

  

  Ogury, the global leader in persona-based advertising, today (24th November, 2025) announced the appointment of Nicolas Bidon as chief executive officer, effective December 1. A seasoned ad tech executive with over two decades of international experience, Bidon will lead Ogury’s [...]

• Ads Sway 42% of British Shoppers This Black Friday & Christmas - Opti Digital Research Finds

  6 days ago News

  

  As retailers and brands prepare for the Black Friday and Christmas season, Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, finds that premium editorial environments play a key role in shaping British consumer confidence.The research shows [...]

• NIVEA Expands Further Into the Student Marketplace With Dig In’s Bespoke Sampling Opportunities

  6 days ago News

  

  Last year, market-leading skin and bodycare brand NIVEA teamed up with student sampling experts Dig In to offer NIVEA SOFT within their Welcome Box, distributed across university campuses nationwide. Following the success of this activation, they have returned to expand [...]