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TraderTalkTV
  • Shot of Paula Bacariza Perez, general manager, data & strategy, EMEA at The Trade Desk, at the ExchangeWire whiteboard for TraderTalkTV.
    The Trade Desk’s Paula Bacariza Perez on Identity Graphs & The Graph of Graphs
  • Oz Etzioni, CEO & co-founder of Clinch, at the ExchangeWire whiteboard for a Trader Talk.
    Clinch’s Oz Etzioni on Driving Better Outcomes With Orchestration
  • Alex Powells, CEO of Pixels, at ExchangeWire's legendary whiteboard.
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  • Understanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy
    Understanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy
  • Helping Publishers Understand Data Better: Terry Hornsby, Mantis
    Helping Publishers Understand Data Better: Terry Hornsby, Mantis
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PressBox
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    Teads & Lumen Research Bring Proven Attention Science to CTV for Omnichannel Impact
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    StackAdapt Announces AI-Powered Marketing Capabilities Through Ads in ChatGPT Pilot
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    VIOOH Partners with Abode Media to Expand Programmatic DOOH Footprint
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The ‘Hair-On-Your-Pillow’ Theory of Contextual Advertising

A single hair floats in a bowl of soup, spelling out AI

This week, Shirley Marschall looks at why a message that can feel well-placed in one environment may feel intrusive in another. Like hair, of course…

Digest: US Rethinks AI Safety Stance; Omnicom Data Chief Steps Down; Image AI Models Outpace Chatbots in App Growth 

Digest: US Rethinks AI Safety Stance; Omnicom Data Chief Steps Down; Image AI Models Outpace Chatbots in App Growth 

In today’s Digest, we look at the Trump administration considering AI model safety reviews,Duncan Painter leaving Omnicom’s data and commerce role, and Image AI models outpacing chatbots in app growth

Digest: OpenAI Lays Groundwork For ChatGPT Ads in EU; Blackstone, H&F, Goldman Back AI Venture; Musk Settles Twitter Lawsuit Paying $1.5m

Digest: OpenAI Lays Groundwork For ChatGPT Ads in EU; Blackstone, H&F, Goldman Back AI Venture; Musk Settles Twitter Lawsuit Paying $1.5m

In today’s Digest, we cover OpenAI laying the groundwork for ChatGPT ads in the EU and sharing user data with advertisers, Blackstone, Hellman & Friedman, and Goldman Sachs backing a new enterprise AI venture, and Elon Musk settling an SEC [...]

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Latest Features

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    From Insight to Action: Rethinking Media Planning in the Age of AI Agents
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    The Measurement Blind Spot
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Research
Reports on insights and attitudes
  • ExchangeWire Media Pulse H2 2025
    ExchangeWire Media Pulse H2 2025
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    The ExchangeWire Media Pulse: H1 2025
  • Fragmentation in CTV: What are the Key Challenges?
    Fragmentation in CTV: What are the Key Challenges?
  • The ExchangeWire Media Pulse: H2 2024
    The ExchangeWire Media Pulse: H2 2024
  • The State of Data and Tech Maturity for Brands in APAC
    The State of Data and Tech Maturity for Brands in APAC
  • Programmatic DOOH: what can it do for you?
    Programmatic DOOH: a dynamic, efficient and data-led opportunity for brand and performance marketers
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ExchangeWire TV

Watch exclusive interviews with industry leaders discussing the latest trends and insights

Shot of Heather Dansie (left), insight director at Newsworks, in the ExchangeWire kitchen for an episode of 'A Coffee With...'

“Translating Attention Into Power”: A Coffee With Heather Dansie, Newsworks

In this episode of A Coffee With... Heather Dansie, insight director at [...]

Agentic Commerce & AI Readiness: A Coffee With Gemma Spence, VML Marketplaces (WPP Group)

Agentic Commerce & AI Readiness: A Coffee With Gemma Spence, VML Marketplaces (WPP Group)

In this episode of A Coffee With... Gemma Spence, CEO of VML [...]

“Maximising Yield From Attention”: A Coffee With Vijay Kumar, Mile

“Maximising Yield From Attention”: A Coffee With Vijay Kumar, Mile

In this episode of A Coffee With… Vijay Kumar, founder and CEO [...]

Shot of Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, in the ExchangeWire kitchen for an episode of 'A Coffee With...'

“Tech is Democratising Things”: A Coffee With Alex Lamaro-McCrindle, Miroma Founders Network

In this episode of A Coffee With... Alex Lamaro-McCrindle, digital lead at [...]

Shot of Sam Shosanya, agency sales manager at Gumtree, in the ExchangeWire kitchen for an episode of A Coffee With...

“Data, Logged-In, and Intent”: A Coffee With Sam Shosanya, Gumtree

In this episode of A Coffee With... Sam Shosanya, agency sales manager [...]

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