Agentic AI and the Evolution of Ad Sales
Julian Ahrends, ADvendio's CTO, takes a look at how agentic AI is impacting the ad tech ecosystem... For years, AI adoption in the advertising industry has been picking up pace. However, [...]
Digest: Meta Names New CMO & First Chief Data Officer; Australia Sues Amazon
In today’s MadTech Daily, we cover Meta naming a new CMO and its first-ever Chief Data Officer; Australia suing Amazon over Prime Video ads; and OpenAI expanding hiring to develop new AI advertising formats.
Agentic AI, Fandom, and Outcomes: Key Themes from an Upbeat Cannes Lions
After taking the annual trip to the south of France, the GumGum team takes us through their hot takes from La Croisette…
