ExchangeWire: Data-Driven Advertising and Marketing Technology

You Can Put a Price on Privacy

Julie Austin, chief commerce officer at VML, looks at the data value exchange, and if consumers are questioning whether they're receiving a fair share of what they help create…

Digest: #AskForNews Campaign aims to Bring Advertisers Back to News; Chord buys Zenlytic in $5m all-stock deal

In today’s ExchangeWire news digest: The News Alliance launches #AskForNews campaign to win back skittish advertisers, Chord buys Zenlytic in a $5m all-stock deal to add conversational analytics, and Apple beats estimates in John Ternus’s first earnings report as CEO, [...]

Digest: Amazon Ad Revenue Nears $20bn Per Quarter; Walmart Brings Shopper Data to Vibe’s CTV Platform

In today’s ExchangeWire news digest: Amazon’s ad revenue nears $20bn a quarter as it bets on an AI buying agent, Walmart brings its shopper data to Vibe’s self-serve CTV platform, and Reach titles suffer the steepest audience falls among the [...]

“Prove the Value of Your Events”: A Coffee With Felicia Asiedu, Cvent

In this episode of A Coffee With... Felicia Asiedu, marketing director, Europe [...]

Si Goodall, founder of The Ninety-Niners, in the ExchangeWire kitchen for an episode of 'A Coffee With...'

“The Real People Who Experience Brands”: A Coffee With Si Goodall, The 99ers

In this episode of A Coffee With... Si Goodall, founder of The [...]

Corporate Capital: How Strategic Investors Use Funds to Accelerate Innovation and Market Access

Corporate investment strategies are shifting. Instead of direct acquisitions, many large platforms, [...]

Rebuilding the Open Internet: Publishers, Platforms & the Fight for Fair Value

The open internet is feeling the impact of declining referrals and shifting [...]

The Cost of Playing Safe: Unlocking Revenue Through Trust, Standards and Regulation

Advertising compliance is moving beyond a legal exercise to become a strategic [...]

View all videos