MadTech Podcast

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  Ella Britton of Mediaplus UK on Channel 4's AI Ad, BBC's US Approach and NHS's Less Healthy Foods Rules

  On this week's MadTech Podcast, ExchangeWire's John Still and Mat Broughton are joined by Ella Britton, Strategy Director and Head of Creative Planning at Mediaplus UK. Tune in as they discuss Channel 4's AI ad innovation, BBC's potential move to charge [...]

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  RedCircle’s Mike Kadin on the Programmatic Audio Landscape

  In this episode of the MadTech Podcast Special, Mike Kadin, founder and CEO, RedCircle, joins ExchangeWire's Mat Broughton to discuss programmatic audio. During the discussion, Kadin reveals: How programmatic ad tech is evolving within audio according to listener habits How brands can ensure [...]

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  dentsu APAC’s Uma Ranganathan on Australia’s Social Media Ban Tech Trial, Ageism in Advertising, and Trading Truces 

  In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Uma Ranganathan, head of solutions development at dentsu APAC.  They discuss the tech trial carried out in Australia as the country [...]

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  Mediacorp’s Raj Parekh on AI Search Reshaping the Industry, Perplexity Paying Publishers, and UK Broadcasters’ Battle Against the Streaming Giants

  In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Raj Parekh, head, digital sales at Mediacorp.  They discuss how AI search is reshaping the industry, looking particularly at how [...]

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  WPP Media’s Kate Scott-Dawkins on the User-Generated Content Boom, the Evolution of Search, and the Rise of Retail Media 

  In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company’s latest global advertising forecast revealed on 10th June.  She expands on three key [...]

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  Pixels’ Alex Powell on WPP’s Woes, Publishers’ Social Referral Traffic and the Rise of Agency-SPP Partnerships

  In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by research lead Mat Broughton and Alex Powell, founder of Pixels, to discuss the latest in ad tech, media, and marketing. They look at Mark Read's decision [...]

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  The Independent’s Andy Morley on The New Era of Audience Engagement

  In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Andy Morley, chief revenue officer at The Independent. They discuss the launch of the publisher’s new content studio, announced at Advertising Week Europe on 2nd April.  Morley expands [...]

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  Gather’s Christophe Jammet on Meta’s Ad Automation Plans, NYT’s Content Licensing Agreement with Amazon, and YouTube’s Dominance 

  In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Christophe Jammet, managing director at Gather to discuss the latest in the media and marketing industries. They look at Meta's plans to [...]

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  Sentient Talent’s Sean Halpin on the Ad Tech Job Market, Industry Networking and Standing Out in the Recruitment Process

  In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Sean Halpin, founder and managing director at Sentient Talent, and co-founder of the AdTech Connect initiative.  Halpin shares a range of insights, expanding on:   The current state of [...]

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  Willow & Jo Consulting's JJ Eastwood on Amazon, Retail Media Partnerships, and ChatGPT

  In this episode of TheMadTech Podcast, JJ Eastwood, managing partner, retail media, Willow & Jo Consulting, joins ExchangeWire's Grainne Reid (head of marketing) and John Still (head of content) to discuss the latest in media, marketing, and commerce. They discuss the [...]

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