Jessica Treasure

Articles by Jessica

What Harry Styles Taught Me About the Future of Media…
5 days ago News

Our columnist Jessica Treasure was among the crowd at Harry Styles recent London shows, leading her to ask if 'real life' is the most premium media channel of all…
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Fame: The Planner’s Power Tool in an AI World
2 months ago News

In her latest column, Jessica Treasure of Bountiful Cow looks at why, even in an AI world, the fastest way to be known at scale is still fame…
ad revenue Ad Spend Agency Agentic AI Agentic Commerce AI Display
The Measurement Blind Spot
3 months ago News

In her first feature for ExchangeWire, our new columnist Jess Treasure, head of strategy at Bountiful Cow, looks at how most media plans are shaped by what measurement makes easiest, and why advantage lies in what others overlook…
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