Jessica Treasure
Articles by Jessica
Why Media Planning Needs to Consider its Thought Process
Jess Treasure of Bountiful Cow takes a look at the importance of diverse thought, and why strategists must step back from their own preconceptions…
What Harry Styles Taught Me About the Future of Media…
Our columnist Jessica Treasure was among the crowd at Harry Styles recent London shows, leading her to ask if 'real life' is the most premium media channel of all…
Fame: The Planner’s Power Tool in an AI World
In her latest column, Jessica Treasure of Bountiful Cow looks at why, even in an AI world, the fastest way to be known at scale is still fame…
The Measurement Blind Spot
In her first feature for ExchangeWire, our new columnist Jess Treasure, head of strategy at Bountiful Cow, looks at how most media plans are shaped by what measurement makes easiest, and why advantage lies in what others overlook…
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Why Media Planning Needs to Consider its Thought Process
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