Charlotte McEleny
Articles by Charlotte
Buying Sales or Renting Them: How Much of 11.11 is Incremental?
Charlotte Mceleny looks at the 11:11, or Singles Day, shopping phenomenon, and the impact of ad tech on proceedings…
Globally Connected, Locally Designed: Havas Media Network MENA’s Naveen Chacko Mathews on Loosening the Grip
Charlotte McEleny chats to Naveen Chacko Mathews of Havas MENA about client relationships, AI, and planning across the region…
'We Cannot Cap What We Cannot Count': MarkApp on What MENA Needs Before CTV Scales
Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook…
"Trust is Becoming More Valuable, Not Less, in an AI-Driven Media": Erin Williams, BBC Studios
Charlotte McEleny spoke to Erin Williams, SVP Advertising Sales and StoryWorks, APAC, BBC Studios, about why the company is building its APAC commercial pitch on editorial credibility....
“We’re heading into a real sea of sameness”: The Inhouse’s Rasha Hamzeh on podcasting’s AI moment
Following on from her recent look into the podcast market in MENA, Charlotte McEleny chats to Rasha Hamzeh about the AI future of audio…
Ad SpendAd TechAgenciesAgentic AIAudioAudiovisualMENAPodcast
Who Pays for Arabic Audio? Inside MENA’s Podcast Monetisation Gap
Charlotte McEleny spoke to Acast, McCann Content Studios MENA, and Havas Media MENA about Arabic podcasts and the region's monetisation gap.
The Trust Mechanic: Why APAC's Social Commerce Won't Follow the US into an AI Content Flood
Charlotte McEleny looks at authenticity, and what brands stand to lose by leaning on synthetic content instead of human trust...
Agentic CommerceAIAPACCreator economyInfluencer MarketingSoutheast Asia
"Think Beyond the One-off": Shopee’s Peggy Zhu on Creator Commerce
Shopee’s Executive Director, Brand and Growth Marketing Peggy Zhu spoke to Charlotte Mceleny about the rise of creator commerce…
Ad SpendAPACCommerce MediaCreator economySocial CommerceSoutheast Asia
"Friction is Expensive": Kabeer Chaudhary, M&C Saatchi Performance, on Why Independence Means Speed
Kabeer Chaudhary, global CEO of M&C Saatchi Performance, discusses the case for staying independent and more...
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