Charlotte McEleny

Articles by Charlotte

• “We’re heading into a real sea of sameness”: The Inhouse’s Rasha Hamzeh on podcasting’s AI moment

  3 days ago News

  

  Following on from her recent look into the podcast market in MENA, Charlotte McEleny chats to Rasha Hamzeh about the AI future of audio…

  Ad SpendAd TechAgenciesAgentic AIAudioAudiovisualMENAPodcast

• Programmatic in MENA: Will Brands Ever In-House at Scale?

  2 weeks ago News

  

  In-housing has been on the agenda for years, but few have built a working programmatic operation. Charlotte McEleny spoke to Naveen Chacko Matthews, Havas Media MENA, and Anshul Jaiswal, UM KSA, about the distance between the pitch and the build...

  Ad TechAgenciesAgencyBrandsMENAProgrammatic

• Who Pays for Arabic Audio? Inside MENA’s Podcast Monetisation Gap

  3 weeks ago News

  

  Charlotte McEleny spoke to Acast, McCann Content Studios MENA, and Havas Media MENA about Arabic podcasts and the region's monetisation gap.

  AudioMeasurementMENAPodcast

• The Trust Mechanic: Why APAC's Social Commerce Won't Follow the US into an AI Content Flood

  1 month ago News

  

  Charlotte McEleny looks at authenticity, and what brands stand to lose by leaning on synthetic content instead of human trust...

  Agentic CommerceAIAPACCreator economyInfluencer MarketingSoutheast Asia

• "Think Beyond the One-off": Shopee’s Peggy Zhu on Creator Commerce

  1 month ago News

  

  Shopee’s Executive Director, Brand and Growth Marketing Peggy Zhu spoke to Charlotte Mceleny about the rise of creator commerce…

  Ad SpendAPACCommerce MediaCreator economySocial CommerceSoutheast Asia

• "Friction is Expensive": Kabeer Chaudhary, M&C Saatchi Performance, on Why Independence Means Speed

  2 months ago News

  

  Kabeer Chaudhary, global CEO of M&C Saatchi Performance, discusses the case for staying independent and more...

  APACMarketerMarketingMobilePerformance

• Budget vs Attention: Why MENA's Youth Marketing Still Doesn’t Follow the Audience

  2 months ago News

  

  Charlotte McEleny speaks to Initiative UAE and Publicis Groupe ME, to discover why where the youth audience are and where the budget goes is still misaligned…

  Ad SpendAttentionDigital MarketingMarketingMartechMENATargeting

• From Monetising Attention to Monetising Intelligence: What AI Means for Retail Media

  2 months ago News

  

  In this week’s column, Charlotte McEleny takes a look at what the retail media ecosystem needs to do to embrace AI…

  AIAttentionMonetisationRetail Media

• Data Strategy: Why Collecting More isn’t the Answer

  3 months ago News

  

  In her latest column, Charlotte McEleny looks at the APAC market, and why data accumulation is all for nothing if it’s not backed by sophisticated strategy…

  APACATS SingaporeDataDisplayFirst-Party DataStrategy

• Has Precision in Measurement Become a Hindrance?

  3 months ago News

  

  Charlotte McEleny talks to James Smyllie, Ungu and Kacie Flynn, Carat Singapore about whether the ad industry has optimised itself into a corner…

  APACATS SingaporeMeasurementMediaMedia buyingMedia SpendWalled Gardens