Charlotte McEleny
Articles by Charlotte
From Monetising Attention to Monetising Intelligence: What AI Means for Retail Media
In this week’s column, Charlotte McEleny takes a look at what the retail media ecosystem needs to do to embrace AI…
Data Strategy: Why Collecting More isn’t the Answer
In her latest column, Charlotte McEleny looks at the APAC market, and why data accumulation is all for nothing if it’s not backed by sophisticated strategy…
Has Precision in Measurement Become a Hindrance?
Charlotte McEleny talks to James Smyllie, Ungu and Kacie Flynn, Carat Singapore about whether the ad industry has optimised itself into a corner…
APACATS SingaporeMeasurementMediaMedia buyingMedia SpendWalled Gardens
Live Commerce in APAC: The Market is Ready but the Hard Work Begins Now
In her latest column, Charlotte McEleny looks at live commerce across APAC, and why success requires the right operational infrastructure…
"By the time a child turns 13, there are 72 million pieces of data on them": Dan Richardson on Australia's Children's Online Privacy Code
Charlotte McEleny talks to independent ad tech consultant and parent Dan Richardson about Australia's proposed Children's Online Privacy Code...
Ad SpendAPACAustraliaCybersecurityDataGen Zonline SafteyPrivacyRegulationSocial Media
Speed, Data, and the Great Consolidation: What's Powering MENA's Quick Commerce?
In her latest column, Charlotte Mceleny looks at quick commerce in MENA, and why it's attracting serious advertising investment...
How Publishers are Balancing AI Fear with Opportunity
In her latest column, Charlotte Mceleny takes a look at the publishing ecosystem, and how an industry used to turbulence is approaching the latest disruptive tech…
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