Alex Lamaro-McCrindle

Articles by Alex

• AI: The Threat and The Opportunity

  5 days ago News

  

  Columnist Alex Lamaro-McCrindle, Digital Lead, Miroma Founders Network, looks at the framing of AI, and whether we view it through a lens of threat, or opportunity… I've recently developed a bit of an addiction. I'm starting to understand how people get [...]

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• Started From The Bottom, Now We’re Here

  2 months ago News

  

  Alex Lamaro-McCrindle (with a little help from Drake) looks at bottom-up planning – why numbers mean clarity, and clarity means progress.

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• How to Market to an AI Agent

  3 months ago News

  

  In his latest column, Alex Lamaro-McCrindle, Miroma Founders Network, looks at the agentic future, and how to market to AI agents…

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• The Buyer Journey That Marketers Don't See

  4 months ago News

  

  In his latest column, Alex Lamaro-McCrindle of Miroma Founders Network, turns an old proverb on its head as he looks at the hidden funnel, and the unseen user journey...

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• How Can Agencies Build Partnerships That Last?

  5 months ago News

  

  In his latest column, Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at why alignment, agility, and courage are the foundations of the agency-client relationship…

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• The Importance of Confidence in an Unpredictable World

  6 months ago News

  

  Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at how agencies can help clients build confidence in decision-making.

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