The Goat Agency’s Ellie Hooper on Encouraging Diversity in the Ad Industry, Bluesky’s Push Towards Video and IAB’s Gold Standard Initiative Expansion
On this episode of the MadTech Podcast, Aimee Newell Tarín and Mat Broughton are joined by Ellie Hooper, head of client at The Goat Agency to discuss the latest in ad tech and the social media landscape. They discuss a partnership [...]
ExchangeWire Industry Review 2025: A Year of Challenges & Opportunities
ExchangeWire’s Industry Review 2025 serves as a definitive guide to the year ahead, offering in-depth insights into eight transformative pillars.This year’s review explores the seismic shifts driven by Artificial Intelligence (AI), highlighting its growing role in decision-making, content creation, and [...]
The Stack: TikTok’s Teetering Fate in the US; WHSmiths’ Retail Media Expansion
Today on The Stack: TikTok’s Teetering Fate in the US; WHSmiths’ Retail Media Expansion News this week has been dominated by social media, kicking off with TikTok’s teetering fate in the US. Last Sunday, TikTok was cut off for US users [...]
WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms
News in brief: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms WHSmith to Launch Retail Media Ad Network WHSmith is launching a retail media business: it will combine both in-store and digital out–of-home media [...]
Trump Signs TikTok Ban Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct; Kantar Media to be Sold
News in brief: Trump Signs TikTok Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct; Kantar Media to be Sold Trump Signs TikTok Delay and Repeals Executive Order on AI Safety Following last weekend’s commotion over [...]
2025 Predictions: Open Web
What’s in store for the open web in 2025? We asked ad tech industry leaders for their predictions. As the open web becomes increasingly saturated with content and new websites, the risk of advertising in the environment is growing. Low-quality websites [...]
Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds
News in brief: Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds Eight in Ten Ad Buyers Exploring Gen AI Almost eight in ten ad buyers are using or exploring [...]
Experian's Sarah Robertson on the Power of Knowing Your Consumer
Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they integrate into the programmatic system Sarah explains Experian's 360 degree view of their consumer, and the power of knowing what [...]
TikTok Restored after Brief Shutdown in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard
News in brief: TikTok Restored after Brief Shutdown in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov Gives Creative Industries £60m Boost TikTok Restored After Brief [...]
Channel 4’s Charlie Glyn on Netflix vs BBC1, Disney’s Ad Tier Popularity and Meta Terminating DEI Programmes
On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by COO Lindsay Rowntree and Charlie Glyn, ad tech leader at Channel 4 Sales, to discuss the latest in ad tech. They look at Netflix’s audience reach overtaking [...]
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The Stack: TikTok’s Teetering Fate in the US; WHSmiths’ Retail Media Expansion -
WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms -
Trump Signs TikTok Ban Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct; Kantar Media to be Sold -
2025 Predictions: Open Web -
Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds
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